Digital Marketing

Search Engine Optimization (SEO):

Search engine optimization is a practice where webmasters optimize their websites to make them appear on search engines’ results pages. SEO includes keyword research, link building, site architecture, content creation, and marketing. These tactics help to improve a website’s visibility in search engines.

Social Media Marketing:

Social media marketing is an effective way to promote your business using social networks. As social networking becomes increasingly popular as a communication tool, businesses have taken advantage of this phenomenon by using these tools to connect with customers. Through social media, companies spread the news about their products and services, conduct customer service and provide status updates. By tailoring messages to particular audiences, companies hope to encourage positive interactions among consumers. When was the last time you heard someone say “I just love talking to salespeople”? Well, thanks to social media, they do!

Social Media Marketing (SMM) is a type of Internet Marketing involving platforms like Facebook, Twitter, and LinkedIn to promote brands and businesses. In 2017, 94% of marketers reported increased social media usage, and that number is predicted to rise even further. However, while many SMM efforts focus on increasing brand awareness, some SMM experts have begun to suggest that SMM’s effectiveness has been overstated.

Pay-Per-Click Advertising (PPC):

Pay-per-click advertising involves paying each time someone clicks on your ad. If you place ads on Google, Bing, or Yahoo, you pay only when people click on the ad. PPC ads are helpful if you want to drive traffic to a landing page or offer.

Email Marketing:

Email marketing is still one of the best ways to reach potential clients and create interest in your product or service, especially via social media sites. You could start simply by sending emails to friends and relatives who might recommend your products or services. Once you get some good feedback, you can send out email blasts to larger groups.

Content Marketing:

Refers to a type of marketing that focuses on offering valuable free information and content to attract online users and then convert them into paying customers. Content marketing is any kind of promotional activity involving content (such as articles, images, videos, etc.) that aims at promoting something. Content marketing includes paid advertising like pay-per-click ads, sponsored posts, and display advertising; however, its scope goes beyond these examples, including activities like content syndication, native advertising, social media marketing, and blogging.

Conversion Rate Optimization:

Conversion rate optimization is focused on getting visitors to take action. Usually, conversion means buying something, subscribing to a newsletter, filling out a contact form, downloading an ebook, etc. To increase conversions, marketers try different approaches including A/B testing headlines, images, calls-to-action (CTAs), and layouts.

Mobile Marketing:

Mobile phones have become ubiquitous, and many mobile apps allow users to shop, bank, eat, travel, and even file taxes – all from their smartphones. This trend has created numerous opportunities for startups, small businesses, big retail chains, and financial institutions. In fact, according to Forbes Magazine, entrepreneurs worldwide earned over $38 billion in 2012 alone from their smartphone apps.

Lead Generation:

Lead generation occurs when companies seek potential buyers who are interested in their product or service. Attracting quality leads is a challenge for marketers because people are receiving so much spam daily.

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